Portfolio
Take a peek into my experience and who I work with. I mainly focus on working with clients who are contributing to making the world a happier, more hopeful place, including pioneering biotechs, sustainability and local community focused organisations, as well as health and wellbeing brands.
Strategy & Content creation
As Content & Communications Manager at biotechnology start-up Sano Genetics, I was responsible for creating and implementing the company’s entire content strategy.
What I did:
Built and managed a multichannel comms strategy
Designed and wrote expert blogs breaking down tough-to-understand scientific concepts
Wrote, implemented and maintained key webpages
Created and managed social media & email campaigns
Crafted customised client-facing content for patients and sector specific professionals
Press releases
Co-produced The Genetics Podcast
Led on brand messaging and tone of voice
Designed and wrote a house style guide
Contributed to UX and product development
The result
When I made the decision to go freelance, Sano immediately hired me back as a consultant to support both their direct to patient and B2B communications. Two years later, we’re still working together on a weekly basis.🔥
Kind words from the client:
“Georgia, I have to say your emails are always my favourite!
Thank you so much. I really can't tell you enough just how much I appreciate you. Your diligence, your kindness, your speed!
I hope you know how valued you are.”
Thought-leadership features
for
While working with the European Bioinformatics Institute, I wrote and researched a thought-leadership article on the future of DNA storage for the institute’s Head of Research, Nick Goldman.
The piece was featured in Metro Online’s ‘Future of Everything’ series, boosting the institute’s profile in the United Kingdom's highest-circulation freesheet newspaper.
for
I placed, wrote and researched a thought-leadership feature on ‘How Microbiomes can Save the Planet’ for the CEO of a Cambridge-based biodata company.
I broke down highly complex topics to create a feature for Scientific American, the online edition of which receives millions of views per month.
Independent businesses
I support small businesses to take their products and services online or grow their brand to the next level. During the pandemic I supported bricks and mortar giftshop of 30 years, Talents, to take its business online for the first time with the launch of a brand new website and social media channels.
I worked closely with the business’s owners to create a brand tone and image which effectively represents the physical business in the digital world, creating a distinctive brand voice, website copy and product descriptions.
Other small and independent businesses I work with include:
Health and wellness coaches
Local dance schools
Independent entrepreneurs
Interviews & Career Profiles
Interviews & Career Profiles
During my journalism and communications career I’ve interviewed a huge range of individuals from diverse backgrounds. Highlights include world-leading researchers, Royal Navy officers, PhD students, Members of Parliament, software developers, and pioneering Marketing Professionals.
I pride myself on my personable interview style and ability to put people at ease, enabling me to tell truly compelling human stories.
Journalism
During my journalism career I wrote national news stories for the East of England. Covering a wide range of topics including crime, human interest and science, my stories appeared in The Daily Telgraph, The Daily Mirror, The Independent and more.
I also worked for a range of local newspapers, netting byelines and front-pages in:
The East Anglian Daily Times
The Brighton Argus
Saffron Walden Reporter
Dunmow Broadcast
Keep scrolling to see my Pipeline Strategy & Social Media work
Pipeline Strategy & Social Media
The needs of every business are unique but everyone is motivated by a common goal - onboarding and nurturing customers. That’s why my social media work isn’t just about creating pretty content to post, it’s built on a pipeline strategy that goes beyond Instagram to identify easy and effective optimisations across all comms channels (yes, that does include that long awaited website update!). Take a look at some of my success stories ☺️
I worked with collaborators to create the Harry Potter inspired cocktail account, ‘Fantastic Cocktails’. I sourced images, wrote recipes and identified trending hashtags, helping to build a following of thousands which resulted in a successful book deal with Skyhorse Publishing.
Fantastic cocktails
European Bioinformatics Institute
During my time working with EMBL’s European Bioinformatics Institute I managed the institute’s social media channels, incuding its 50k+ Twitter (X) following. I led the #predocsofembl campaign promoting EMBL’s PhD programme, sharing interviews with current students and encouraging applications from all over the world.
Lote 10
I supported this independent luxury glamping business based in Colombia to grow its Instagram account, successfully expanding the business’s monthly following by more than 100% during my tenure as Social Media Manager.
Wellcome Genome Campus
I collaborated with the world-leading Wellcome Genome Campus and Sanger Institute to develop and launch the Wellcome Genome Women campaign celebrating International Day of Women and Girls in Science. The campaign has now been running for more than three consecutive years.
Talents
I worked with independent retail veteran of 30 years, Talents, to launch an Instagram account for the business - securing more than 1,000 followers within the first month. I created campaigns and delivered workshops to the owners on how to gain followers, use hashtags and build campaigns.
Salsify UK
I am working with Bristol’s friendliest Salsa and Bachata school to refresh and grow its Instagram channel. Developing a strong tone of voice inline with the school’s values, designing new content streams and creating new content all underpin my pipeline optimisation strategy to bring more dancers to class.
Kind words from the client:
“Working with Georgia has been a revelation! Georgia's clarity of communication with the target audiences is by far the best of the social media managers I have worked with. The video work has been creative and detailed.
Georgia is always asking questions to make you think and move your business's whole concept forward.
Thank you Georgia, you are a star!”
Charles Webb - Owner, Salsify UK Ltd.
White papers & Reports
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Genetics in Focus
For my client Sano Genetics I produced a comprehensive white paper on the genetics of eye disease and the complexities of precision patient care.
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![Man reading data security terms]()
Genomics & health
My comprehensive white paper explores the importance of genetic testing as a public health initiative - and the strategic approach needed to successfully integrate it into frontline healthcare decisions.
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![Painting representing couple with protein iconography]()
Annual report
I was a contributing author on EMBL’s European Bioinformatics Institute Annual Report 2018, helping structure the report, collecting interviews with researchers and scientists, and writing segments highlighting key scientific achievements and publications.
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![World map in pale pink]()
Precision Medicine
I wrote a comprehensive report exploring emerging global trends in precision medicine markets and how digital health and genomic data stand to significantly improve patient representation and health outcomes.
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Understanding patients
This white paper explores the role of genomic data in understanding at-risk patient populations, as well as strategies for early detection and prevention of genetic-linked conditions.
